Thaanaa Serndha Koottam

Thaanaa Serndha Koottam
Verdict

Flop

Profitability

Category Gross Profit Margin
Producer15.26 %
Distributor-35.94 %
Overall-2.73 %
Budget
72 Cr
Gross
94 Cr
Worldwide Net

80 Cr

Domestic Net

61 Cr

Nbr of Screens
Director
Vignesh Shivan
Producer
K. E. Gnanavel Raja
Music Director
Anirudh Ravichander
Cast
Suriya, Karthik, Keerthy Suresh, Ramya Krishnan
Release Date
12-Jan-2018
Length
140 Minutes
Rated
U/A

Thaanaa Serndha Koottam - Box Office Collection

Thaanaa Serndha Koottam finished with a global total of 93 crores. It grossed 71.45 crores domestically and USD$3.52M (22.44 Crores) abroad. Despite the generally positive response from the A center audiences, Suriya and Vignesh Shivan’s project proved to be a loss venture for distributors across nearly all Tamil markets.

TSK, despite raising hopes on Day 5 and Day 6, lowered hopes soon after as numbers in the 2nd weekend were just not enough. The movie grossed 5.9 crores in Tamil Nadu from its 2nd weekend getting the film to a total cume of 40.85 crores in the state. Andhra/TS also put up a similar performance in its 2nd weekend grossing 2.05 crores. Numbers after the 2nd weekend were generally weak and resulted Suriya’s film to close most of its business by its 25th day. Thaanaa Serndha Koottam grossed a total of 44.80 crores in Tamil Nadu holding a distributor share of 23.40 crores. With theatrical rights priced at 36 crores, the film suffered significant losses for distributors. Kerala faced similar losses as well. On the brighter side of things, the movie can be classified as a decent grosser in Andhra/TS and Karnataka as it put up a decent performance and was an own release by the producer with zero loss for distributors. TSK will be the hero’s 4th highest grosser in Tamil Nadu behing 7aum Arivu, Singam 2, and Singam.

Tamil Nadu Performance

  • Weekend Total - 18.45 Crores
  • 1st Week Total - 34.95 Crores
  • 10 Days Total - 40.85 Crores
  • Closing Total - 44.80 Crores
Thaanaa Serndha Koottam’s returned below par numbers overseas as well with most of the Tamil diaspora waiting for a quality print of the film to release online. The situation overseas is comparatively better as theatrical rights were not as overpriced as it was in India.

Despite word of mouth similar to some big budget blockbusters, Thaanaa Serndha Koottam put up low numbers compared to some of Suriya’s older films. Since the price of the film was based off of Suriya’s older films, TSK fell victim and suffered buyers. It finished as the 23rd highest grossing Tamil film of all time (Including Baahubali 2) and the 5th highest grosser for Suriya.

Domestic

Region Amount in Cr
Tamil Nadu 44.80
Andhra/TS 14.65
Karnataka 5.75
Kerala 5.25
Rest of India 1.00
Total 71.45

Overseas

Region Amount in Cr
Malaysia 6.29
USA 3.20
UK 1.18
UAE 2.33
GCC 1.00
Australia 0.87
Canada 0.63
Sri Lanka 0.97
Singapore 2.23
Switzerland 1.05
France 0.65
Germany/NL/Belgium 1.30
Norway 0.17
New Zealand 0.07
Rest of Europe 0.30
Rest of the World 0.20
Total 22.44

Thaanaa Serndha Koottam - Financial Analysis

  • Producer Analysis

  • Amount in Cr
  • Revenue
    • Distributor Sales
      • Tamil Nadu
        36.00
      • Overseas
        13.00
      • Kerala
        3.50
      • Rest of India
        0.50
    • Satellite Rights (Tamil)
    • 11.00
    • Producer Share
      • Andhra/TS
        6.53
      • Karnataka
        2.60
    • Digital Rights
    • 6.25
    • Music Rights
    • 2.00
    • Home Video+etc
    • 1.50
    • Other Revenue
    • 1.50
  • Total Revenue
    84.38
  •  
  • Expenses
    • Remuneration
      • Suriya
        20.00
      • Vignesh Shivan
        3.00
      • Anirudh
        2.50
      • Other Key Technichians
        2.00
      • Dinesh Krishnan
        1.00
      • Keerthy Suresh
        1.00
    • Production/Shooting Expenses
    • 19.00
    • Financing cost
    • 12.00
    • Facilitation Fees
    • 5.50
    • Publicity Expenses
    • 5.50
  • Total Expenses
    71.50
  •  
  • Producer Gain
    12.88 Cr
  • Gross Profit Margin
    15.26 %

Distributor Analysis

Distributor Share
(Amount in Cr)
Rights
(Amount in Cr)
Profit/Loss
(Amount in Cr)
Gross Profit Margin
Tamil Nadu 23.40 36.00 -12.60 -53.85 %
Overseas 9.65 13.00 -3.35 -34.72 %
Andhra/TS 7.25 0.00 0.73 10.00 %
Karnataka 2.60 0.00 0.00 0.00 %
Kerala 2.40 3.50 -1.10 -45.83 %
Rest of India 0.40 0.50 -0.10 -25.00 %
Total 45.70 53.00 -16.43 -35.94 %
The following shows what distribution method each territory is distributed through. The Profit/Loss column in the distributor analysis table is calculated based off of which distribution method a territory is distributed through. This makes it so that a distributor's profit is not always calculated by subtracting "Rights" from "Share". Indian Movie Stats focuses on four different distribution methods: Non Refundable Advance, Minimum Guarantee, Advance Basis, and Own Release.

Outright
Tamil Nadu, Overseas, Kerala, Rest of India
Own Release
Andhra/TS, Karnataka

Thaanaa Serndha Koottam - First Weekend Collection

Thaanaa Serndha Koottam grossed 45 crores globally after three days at the box office. It grossed 29.50 crores domestically and USD$2.44M (15.50 Crores) abroad. The film received a generally positive response from audiences opening well across a majority of the A centers throughout Tamil Nadu. On the other hand, B and C centers in Tamil Nadu and other Indian territories outside of Tamil Nadu failed to open well putting up numbers lower than Suriya’s previous films. The opening in the first two days at the box office remained poor but Suriya’s film had a great Sunday raising hopes for its investors.

Thaanaa Serndha Kootam did not have much hype prior to its release and thus opened to a poor 5.75 crores in Tamil Nadu on its first day. Despite hiked ticket prices, “TSK” became one of Suriya’s lowest openers in the state in recent years. The clash with Vikram’s “Sketch” might have affected the film but only to an extent. TSK finished its three day weekend with 18 crores in Tamil Nadu becoming Suriya’s 6th biggest opening weekend in Tamil Nadu.

Tamil Nadu Weekend Performance

  • Day 1 - 5.75 crores
  • Day 2 - 4.75 crores
  • Day 3 - 7.50 crores
  • Weekend Total - 18.00 Crores
Generally all overseas territories can be labeled as having an “Average” opening with box office numbers not up to mark for a Suriya film. Hopes are still up though as the movie showed no sign of slowing down. Same goes with Kerala and Karnataka as well. Thaanaa Serndha Koottam’s Telugu version opened to a very poor response in Andhra/TS with the fact that the film is a remake of a well known Hindi film affecting its numbers. Fortunately, the movie is showing an upward trend in the Telugu states which might lead to a decent closing gross.

Overall, word of mouth seems to be decent enough for the film to remain strong. The upcoming 2nd weekend will be the greatest test for the film as the result of the weekend will ultimately decide the movie’s fate.

Domestic

Region Amount in Cr
Tamil Nadu 18.00
Andhra/TS 5.00
Kerala 3.15
Karnataka 2.80
Rest of India 0.55
Total 29.50

Overseas

Region Amount in Cr
Malaysia 3.72
USA 2.29
UK 0.78
UAE 1.70
GCC 0.75
Australia 0.56
Canada 0.45
Sri Lanka 0.75
Singapore 1.50
Switzerland 0.80
France 0.50
Germany/NL/Belgium 1.10
Norway 0.13
New Zealand 0.05
Rest of Europe 0.25
Rest of the World 0.17
Total 15.50

Thaanaa Serndha Koottam - First Day Collection

Thaanaa Serndha Koottam grossed a total of 16.65 crores from its first day worldwide including its overseas premiers from Thursday. It grossed 10.06 crores domestically and USD$1.04M (6.59 Crores) abroad.

Domestic

Region Amount in Cr
Tamil Nadu 5.75
Andhra/TS 1.65
Kerala 1.41
Karnataka 1.00
Rest of India 0.25
Total 10.06

Overseas

Region Amount in Cr
USA 0.82
Australia 0.30
UK 0.23
Rest of the World 5.24
Total 6.59